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Understanding the Thing that Didn't Happen

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Jonathan Fries

Jonathan Fries

I work for Exadel, Inc. Exadel is a great company, with great people all around the world. I currently lead the Boulder, CO, USA office.


Leadership Technology

Understanding the Thing that Didn't Happen

Posted by Jonathan Fries on .
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Leadership Technology

Understanding the Thing that Didn't Happen

Posted by Jonathan Fries on .

I was using a social media tool the other day and it recommended about 25 articles in a row about some electoral politics in a different country.

This was essentially the same story, 25 different times.

I didn't click on any of them because I post very few articles on politics.

So, my lack of engagement with a topic that they thought (for unknown reasons) that I would be interested in should have been considered a significant 'No' vote. I voted 'no' on the same thing, 25 times. This is the way it happened in my head.

Will they be smart enough to pick up on this? Are they aware of the things that I don't do?

We're all aware of the old adage - 'The squeaky wheel gets the grease.'

My squeak, as it were, was pretty significnat. But it was a no action squeak, which would not be measured unless someone was looking for it. And had analytics or code written to look for it.

Of course you'll always see the end result of this - when someone votes with their feet or dollars or clicks to go somewhere else. But will you know why? Or will you only feel their departure?

Jonathan Fries

Jonathan Fries

I work for Exadel, Inc. Exadel is a great company, with great people all around the world. I currently lead the Boulder, CO, USA office.

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